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  • Shades á la Barda

    Our very own Senior Beauty Editor Jean-Pierre Barda is a busy bee. Not only does he deliver great beauty tips for our readers – he also has his very own sunglass range Prestige by Barda, which has now come out with a new collection.   &nb...
  • Stenströms - Art Edition

    Stenströms is one of many old Swedish clothing companies that are now adjusting to the present and are relaunching in new ways through modern channels. One step is “Stenströms – Art Edition”, an exhibition that showed Stenström´s shirts in a new...
  • Shaving in several steps

    Interest in grooming has increased loads the past few years and the increase in new shaving products have been just as big. Dermalogica is a label that goes from strength to strength and they too have launched a special three step shaving kit.  ...
  • The stripes never fade - spring selection by Cecilia Steiner

    For this first selection I was mainly searching through the new shops like +46 and SOM at PUB.03. Every spring I get the taste for stripes and – lucky me – the shops have a lot of them this season.     ...
  • The stripes never fade - spring selection by Cecilia Steiner

    For this first selection I was mainly searching through the new shops like +46 and SOM at PUB.03. Every spring I get the taste for stripes and – lucky me – the shops have a lot of them this season.     ...
  • Cecilia Steiner - helps us get it right this spring

    Who knows better what to find out in all the shops and department stores than the people working there? This gave us the idea to ask a number of people working in retail to pick their selections for us. The first one is Cecilia Steiner that normally works...
  • Bakåt:Framåt - spring edition

    Swedens first vintage fair took place in September last year and was such a success that they oppened the doors in December again, just in time for Christmas retail.  Now barely 3 months later it's time again.     ...
  • Time for sneakers

    Snow out means sneakers in. No matter what we think of sneakers as a fashion item we all know that there will be an explosion of them out on the streets very soon.     ...
  • Time for sneakers

    Snow out means sneakers in. No matter what we think of sneakers as a fashion item we all know that there will be an explosion of them out on the streets very soon.     ...
  • Vintage is in the air (MAN)

    To really know the present it is worth rediscovering the past. This is what vintage is really about. Vintage is something expressed not only in clothes but you can also create the feel of vintage by accessories like specs and fragrances.   ...
  • The navel string is cut - the new PUB has opened

    Today at 10am it was time for the refurbished PUB to finally open in all its glory. It has been messy, it has taken a long time but like an ugly duckling the PUB that opened today is now a fully grown and beautiful swan.    ...
  • Razorsharp creases – by yourself

    Buying quality and caring for your clothes is something that I have always promoted. It so happens that it is also very much in fashion right now – this is what is called intelligent shopping. We took some help from designer Camilla Norrback to show how...
  • Elsa Sylvan – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqivst have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Elsa Sylvan – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqivst have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Elsa Sylvan – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqivst have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Sara Blomqvist – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqvist have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Sara Blomqvist – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqvist have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Sara Blomqvist – on the go in London and New York

    The two Swedish top models Elsa Sylvan and Sara Blomqvist have had a few busy weeks with lots and lots of fashion show in London and New York. Elsa has also been seen in Balenciaga´s spring/summer campaign and Sara was awarded Model of the Year at the Sw...
  • Spicy spring from Zirh

    The spring and summer fragrances are finally starting to come in; just in time to make us believe there is light in the end of the tunnel. Just like the international spring and summer fashion it is more colourful and spicy.     ...
  • The new PUB is born

     During the refurbishment of PUB the marketing has been as messy as the construction. With the opening only days away the new campaign and marketing material is launched and it is nothing but perfection – the new PUB is born!    &nbs...

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