Fashion against AIDS

H&M keeps working with their “Fashion against AIDS” campaign together with the charity “Designers against AIDS”. This summer celebrities like Estelle, Kate Perry, Dita von Teese and Roisin Murphy are involved in the campaign.

Fashion against AIDS is about sending out a positive message about safe sex to young men and women through a selection of specially designed t-shirts. The concept seem to work since H&M sold out 90% of the collection last year and with that managed to give a contribution of SEK 15 million to HIV/AIDS preventive projects.

“I am really glad to be part of this campaign”, says Estelle. “I have seen what a pound or a dollar can do for a person that don´t have access to medicine and how it can help families hit by AIDS. Together we can increase awareness on how important protection is and collect money for a good cause”.

The t-shirts will be available in stores from May 28.

Pictures with regards to H&M.