MAN

Swedish grooming label “Recipe for men” has quickly become popular with men all over Europe. With time comes the desire to develop the range.

Well depending on where on the gay-straight scale you are this might be something you want or not but no matter where you are you definitely want to smell masculine afterwards.

It has now been two years since Grooming opened their second shop in shopping centre Skrapan at Södermalm in Stockholm.

Calvin Klein is launching a new range of underwear and with those a competition to find their new underwear model. Are you up for the challenge?

We have written about the übercool jeans from Indigofera before. Now it is time to run out to the shops to see the news for autumn/winter 2009.

There are different ways to tackle an economic downturn. Tiger of Swedes goes offensive and opens several new shops.

With autumn comes Nikolaj by Nikolaj de Etoiles, a new range from the ever so stylish fashion label that no well dressed man can be without in the wardrobe.

That underwear company “Björn Borg” likes to spread a positive spirit we already knew. Now everybody can be included in their “Spread the Spirit” campaign.

Though rather new to Sweden Korres is a well known skincare label internationally and there is no question why they are so appreciated. These products are the only ones a man need in the toiletry bag.

All our readers know that we love quality and dedication and of course jeans is not exception to this. Far too many go for being the largest instead of being the best so… we were extremely happy to find this summer´s coolest jean from Indigofera.