Björn Borg Spreads the Spirit

That underwear company “Björn Borg” likes to spread a positive spirit we already knew. Now everybody can be included in their “Spread the Spirit” campaign.

The campaign in inspired by Swedish golfer Henrik Stensson that took off all but his underwear during a golf tournament in Florida earlier this year. It was not to show off a six-pack but rather because he had to play the ball from the water but… still… quite funny and exactly the right spirit though the people at Björn Borg (that Mr Stensson wore a pair of undies from BB might have played a part…) and launched the campaign.

Björn Borg now wants to get inspiring pictures from consumers all around the world. Every month one will be selected as “Swedish Export” and the person submitting that wins his weight in clothes.

More info at www.bjornborg.com/spirit