Shopping - Guides

Shopping for luxury in Stockholm used to be a rather sad thing 20 years ago. After 1968 luxury was bad and cheap was good but with generation X growing up and getting their pay checks something happened and Stockholm now offers a fantastic shopping experience for anyone into exclusive fashion shopping.

Drottninggatan is one of the oldest streets in Stockholm. It stretches from the Old Town and quite far north, all the way up to Odenplan. By most Stockholmers it is probably seen as retail chain haven (or hell – depending on who you ask) but the street is so much more diverse than that.

I ventured out of my front door this morning in the pouring rain to embark upon the adventure of finding Swedish fashion in London.

It all started with a few coffee shops around Nytorget (no – not the Dutch ones…) and Tjallamalla and then it started to grow to become one of the hottest shopping districts in northern Europe. Sofo stands for South of Folkungatan, which is one of the main streets at Södermalm.

These days it’s hard to avoid shopping second-hand compared to ten years ago when little shops of vintage were hard to come by. The vintage shops are popping up on every other street corner regardless which part of Stockholm you´re in.