PUB celebrates the arrival of spring

This weekend (April 24-26) department store PUB is celebrating the arrival of spring with a lot of fun events. The campaign is quite visible because of the clothes lines filled with spring garments over part of Drottninggatan.

 

 

 

 

Not only will the campaign be visible outside the department store but also inside where spring will be welcomed big time. Customers will be served grilled treats from butcher “Taylors & Jones” as well as quire songs from “Operahögskolan” (College of Opera).

“We want to set spring alive in everybody and this is our way of welcoming spring. Hopefully it also inspires people to find something new for the spring wardrobe”, says Marianne Perslow, Marketing Director of PUB.

PS If you have not seen it already don´t forget the spring shopping tips from PUB´s Visual Merchandiser Cecilia Steiner, which you find HERE.