Remake of an icon

There is no discussion; the classic NK log is an icon. For 17 years the bags have looked the same and every true Stockholmer can recognize a bag from NK.

The classic pattern with part of the logo that is on the bags was created by Lars Hall and is definitely one of Sweden´s most recognized and well-known wrapping.

To change something like this is not easy and parts of it will be recognized on the new bags whilst boxes have a new more classic style with the whole logo clearly visible.