The new PUB is born

 

During the refurbishment of PUB the marketing has been as messy as the construction. With the opening only days away the new campaign and marketing material is launched and it is nothing but perfection – the new PUB is born!

 

 

 

 

PUB is reborn in a new shape so the theme is “newborn”. Agency for the campaign is Rewir and it is Jacob Bergström who has been Creative Manager. It was styled by Cecilia Sterner and Theresia Svanholm and shot by Henrik Bonnevier.

This is what Jacob says about the campaign: “Strangely enough it was not as easy as expected borrowing the items for the shoot. After some work we managed to get a plastic trolley and a baby scale from the maternity center. Initially we had a crazy thought about using a couveuse but got a big NO on that request – perhaps it was for the best…”



The campaign has been launched today and is coordinated with a new décor in the shopping windows of the department store. The “Newborn” PUB is officially opened on Friday March 6.