PUB

With the refurbishment done PUB is now one of the coolest department stores in the world. The name might sound funny to a Englishman but the three letters are the founders (Paul Urban Bergström) initials.

The department store has taken Swedish and Scandinavian fashion to its heart though there are lots of international fashion as well.

PUB.03 is the super cool top floor with the highest fashion level. This is where you find the latest in fashion and also find the restaurant where you can mix and mingle with the Stockholm fashionistas or just sit down and chill with a good fashion book or magazine.

PUB.02 has a more classic style and PUB.01 is almost entirely dedicated to Swedish fashion. On the ground floor you will find the cool Dutch jeans label G-Star Raw.

This is a department store not to be missed!

PUB
Hötorget
Stockholm
+46 8 789 19 30