Frank Dandy Superwear 2.0

When superunderwear label Frank Dandy ran into financial trouble earlier this year, work began immediately to get in fresh money and save the label. This has now succeeded.

It is the founders of The Lexington Company, Kristina and Tommy Lindhe, that has taken an interest in the company. Apart from making an investment in the company they will be an active part of the board.

The company has also recruited two new people to strengthen the organization, Magnus Senke as Sales Director and Daniel Långelid as Creative Director.

“I am obviously happy with getting Kristina and Tommy Lindhe as shareholders as well as the recruitment of Magnus Senke and the comeback of Daniel Långelid. Together they will add competence, experience and a good network. Now we will recharge the batteries, keep up product development and go for international expansion”, says Susanna Bervå, Managing Director of Frank Dandy.

Let’s hope the company learnt a lesson and realized that fun is not everything.